Product Updates

Product Updates

Provider Best Practices: 5 Ways To Rank Higher in Science Exchange Search Result

One of the best questions I get as the provider support manager is, “How do I rank higher in search results?!” This is a great question whose answer has many parts.

Here are five ways to rank higher in Science Exchange search:

1. Complete projects on Scieånce Exchange!

    • I know this sounds circular, but hear me out. We have many providers on the site right now who got their first completed project by inviting existing clients onto Science Exchange. They use their facility page as their own scientific storefront and use the integrated project management tools to manage their internal and external workflow.
    • Every completed project on Science Exchange improves your provider rank. 

2. Invite all clients to submit a rating or recommendation for your facility.

    • Every time you complete a project, the researcher you worked with on Science Exchange has the opportunity to submit a rating for their experience with your facility.
    • So remember:
        • You are representing your facility with every estimate you submit, every update you post, and every email to which you respond. Great work can equal great ratings.
        • Sometimes the researcher forgets to submit a rating. A friendly reminder to them could mean the difference between improving your facility rank and staying where you are.
    • Researchers you’ve worked with outside of Science Exchange have the opportunity to submit a recommendation on your facility page as well, which also contributes to your provider rank. That’s another reason to point existing users of your facility to your SciEx storefront.

3. Responsiveness!

    • The researchers requesting your services are often times in a hurry or, at the very least, anxious to begin discussing the particulars of their project. When they send you a service request, you can do one of three things:
          • Submit an estimate
          • Decline to submit an estimate
          • Ask a question for clarification
    • We realize that your facility has ebbs and flows, and you don’t always have the time or resources to complete projects. So you do not get “punished” for being unable to do the work. However, the worst thing a provider can do is ignore the request. That negatively affects your rank because it’s considered ‘unresponsive.’ Selecting “decline” or “ask a question” actually positively affects your rank because it shows your responsiveness.
    • Selecting “submit an estimate” has the most potential because it increases the chance for your facility to have a completed project on Science Exchange, which positively increases your search ranking.

4. Add services, descriptions, and pricing information.

    • The key pieces of information a researcher will use when deciding whether or not to request a service from you are:
      • Services offered
        • A researcher can only request a service from your facility if they see it offered on your page. Services can be added on the “Management” tab inside the “Manage” section of your facility.
      • Service descriptions
        • The more information you can provide in the description, the better, including the platforms/equipment used to perform the technique, various pricing tiers that may be available for academic vs. commercial users, and any other particulars the researcher should know about the service.
          • As you know, Next Generation Sequencing is a large umbrella that has many variables. If you want a researcher to know about the extensive variations you can do, you can include that in the descriptions.
      • Pricing information
        • We are constantly improving the site which includes a better way to capture and display all the varied pricing information that can come with a scientific experiment.
          • For now, however, there is one price displayed per service. If you leave that blank, however, it can lower your search ranking and a researcher might not be inclined to work with a facility that doesn’t have prices listed.
          • A small disclaimer in the description stating the variables of price is enough to ensure a potential client will know that the price listed may not be a “Buy It Now” option.

5. Upload media.

    • Photos
        • Researchers want to see the facilities they’ll be working with. They want to know that their time, money, and effort is well spent. Uploading some pictures of your lab, equipment, staff, and even cool experimental shots helps boost your rank and increase researcher engagement with your facility.
    • Attachments
        • If your facility has a standardized sample preparation SOP for a particular service, you have the opportunity to upload that file to your facility page. Not only does this help your rank, but it can save you hours over the course of a year by standardizing information delivery when someone requests that service and needs to know how to prep samples to send.

In conclusion, Science Exchange is an invaluable resource for the future of science. It has the tools you need to take on new business, manage your projects, and the opportunity for your facility to run at capacity. Take advantage of them to improve your search rank.

Brianne is dedicated to customer support and development for Science Exchange. She is a formally trained biologist with a M.S. in Biotechnology whose past experience at Charles River Laboratories sparked a flame for building client relationships.

 

ABOUT THE AUTHOR
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Brianne Villano

Brianne

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